Power of Free
10 Dec 2011 | No Comments | posted by Darrin Caldwell | in Blogs
Google announced that they will be allowing publishers to keep 90% on tablet subscriptions! Meanwhile, Apple is holding steadfast to their 30% offer. Adage.com Article
Google has been known to offer really cool freebees where ever they go (Google Maps, Google Wave, Google Talk, etc.), and their offering of 10% (20% below Apple) is really not too different in my mind. It’s almost taking the issue of margin right off the table; a bold move and perhaps just what Google needs to capitalize on Apple’s subscription market.
Here’s my question however… Is new business, free business? Read more..
Oh the feeling…
10 Dec 2011 | No Comments | posted by Darrin Caldwell | in Blogs, Video
Fresh open air rushing through my hair, with the warm beach sunshine beating down on my skin… Winding, cruising, racing down along the coastline… The rough rumble of that powerful engine and the sweet sound of her roar… Yeah, I would call that freedom!
If you have ever cruised along the California coast or raced down Florida’s 1A, then you should have an idea of this sort of “freedom”. It is upon this feeling of “freedom” that Harley-Davidson has built their new advertising campaign, “No Cages”.
Are You in the Business of People?
5 Dec 2011 | No Comments | posted by Darrin Caldwell | in Blogs, Fan Pages, Social Optimization, Video
Gary Vaynerchuk – Keynote on Social Media
There was no way I couldn’t share this! Amazing.
Are you in the business of people!?
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