EFFECTIVE PR: Why it is more than just good press.

10 Dec 2011 | No Comments | posted by Darrin Caldwell | in Blogs

My last post talked about building meaningful relationships with people around us and those we come in contact with. Now let’s talk about corporations and businesses building meaningful relationships with the communities around them.

Most of the time when we think of “Public Relations”, we think of press releases or a nice news blip about the latest good deed that a company performed. Many companies find public relations to be a superficial crowd-pleasing exercise that they have a “duty” to perform.

You know, it reminds me of when I was young (being the youngest of eight) Read more..